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ERIC Number: EJ390138
Record Type: CIJE
Publication Date: 1989
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Effects of Consumer Education on Consumer Search.
Fast, Janet; And Others
Journal of Consumer Affairs, v23 n1 p65-90 Sum 1989
A study investigated the relationship between selected consumer and marketplace characteristics and consumers' prepurchase allocation of search time among information sources (product test reports; dealer sales representatives; advertisements; family and friends). The household production model proved useful; written educational materials appeared to improve decision making. (JOW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A