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ERIC Number: EJ389568
Record Type: CIJE
Publication Date: 1988
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Why Is Marketing Education a Must for Engineers? A Manager's Viewpoint.
Rammant, J-P.
European Journal of Engineering Education, v13 n4 p439-45 1988
Discusses the application of marketing principles to a software house specializing in products for the construction industry. Concludes that service management and marketing insights are important factors for the successful growth of a company or service department. (YP)
Publication Type: Journal Articles; Reports - General
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A