ERIC Number: EJ388495
Record Type: CIJE
Publication Date: 1989
Reference Count: 0
The Velour, the Reeboks, and the Golden Chain (Research).
Journal of Reading, v32 n7 p642-45 Apr 1989
Humorously describes the "dumbing down/smartening up" phenomenon which, on the one hand, attempts to convey complex ideas in simple language, but on the other hand may water down the material so much that readers will never have to tackle even a moderately challenging reading task on their own. (RS)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Note: Special Issue: New Technologies and Reading.