ERIC Number: EJ388216
Record Type: CIJE
Publication Date: 1989
Reference Count: 0
Information Search and Satisfaction of Carpet Buyers.
Grieve-Malpass, Jennifer; Crown, E. M.
Canadian Home Economics Journal, v39 n2 p71-77 Spr 1989
A study was conducted to determine the relationship between prepurchase search behavior and postpurchase satisfaction with carpeting. It was found that respondents who purchased carpets with greater store search were more satisfied than those who relied upon magazine and newspaper advertisements. (JOW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A