ERIC Number: EJ387441
Record Type: Journal
Publication Date: 1989
Reference Count: N/A
Establishing a Collegiate Trademark Licensing Program: To What Extent Does an Institution Have an Exclusive Right to Its Name?
Schinner, Michael G.
Journal of College and University Law, v15 n4 p405-29 Spr 1989
One aspect of universities becoming "big business" is the marketing and protection of trademarks. Universities have resorted to trademark infringement suits or licensing agreements. The historical purposes of trademark registration, the problems with litigating trademark infringement, and the advantages and disadvantages of licensing agreements are examined. (Author/MLW)
Publication Type: Journal Articles; Legal/Legislative/Regulatory Materials; Opinion Papers
Education Level: N/A
Authoring Institution: N/A