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ERIC Number: EJ386984
Record Type: CIJE
Publication Date: 1989
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Building an Ethical Advertising Operation.
Plopper, Bruce
Quill and Scroll, v63 n3 p10-12 Feb-Mar 1989
Discusses three of the more significant ethical problems related to the advertising operation of student and commercial publications: (1) explaining circulation to potential advertisers; (2) negotiating special deals; and (3) following through with quality and distribution. (MS)
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A