ERIC Number: EJ386861
Record Type: Journal
Publication Date: 1987
Reference Count: N/A
Message Design Logic and Message Goal Structure: Effects on Perceptions of Message Quality in Regulative Communication Situations.
O'Keefe, Barbara J.; McCornack, Steven A.
Human Communication Research, v14 n1 p68-92 Fall 1987
Explores the consequences of differences in message design logic and goal structures for success in regulative communication situations. Finds that the level of message design logic was associated with every type of assessed effectiveness. Notes that differences in message goal structures had more selective effects on message evaluations. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A