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ERIC Number: EJ381619
Record Type: CIJE
Publication Date: 1988
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Micro-Marketing by Telephone.
Bassett, Patricia A.
Journal of Career Planning and Employment, v48 n2 p56-60 Jan 1988
Explains how placement offices can employ technique of telemarketing, or using the telephone for effective micro-marketing. Offers suggestions on how to identify qualified people, provide supportive atmosphere, read literature, learn micro-marketing basics, research prospects, develop conversational script, handle negative attitudes, design a plan, make calls, and follow up. (NB)
Publication Type: Journal Articles; Guides - General
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A