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ERIC Number: EJ380392
Record Type: CIJE
Publication Date: 1988
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Pilot or Passenger? Is Your PR Office Leading Your Institution into the Future or Just Going Along for the Ride?
Durante, Angela
Currents, v14 n10 p30-33 Nov-Dec 1988
Public relations offices are playing a major role in management by providing more forecasts and analysis. A checklist is provided to help public relations offices evaluate their contribution to management. The list is designed to point out weak and strong points. (MLW)
Publication Type: Journal Articles; Opinion Papers; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A