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ERIC Number: EJ380293
Record Type: CIJE
Publication Date: 1988
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
20 Seconds to Profundity: How to Handle the Broadcast Media.
Wallisch, Bill
Educational Record, v69 n2 p14-17 Spr 1988
Media training teaches executives how to handle themselves in press and television interviews. It can help a president or chancellor produce straight talk under the pressure of public interviews. Projecting this kind of confidence and control can have a large effect on public perceptions of an institution or situation. (MSE)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A