ERIC Number: EJ379640
Record Type: CIJE
Publication Date: 1988
Reference Count: 0
Marketing Counseling: Caveat Emptor.
Stadler, Holly A.
Counselor Education and Supervision, v27 n4 p320-22 Jun 1988
Responds to Wittman's previous article on counseling and marketing by questioning whether marketing is a justifiable means to a worthwhile end. Examines language of marketing, juxtaposes marketing and counseling metaphors to highlight conflicting philosophies, and concludes that counselors should not abandon philosophical traditions of their profession. (NB)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A