ERIC Number: EJ379639
Record Type: CIJE
Publication Date: 1988
Reference Count: 0
Do Counseling and Marketing Mix?
Fong-Beyette, Margaret L.
Counselor Education and Supervision, v27 n4 p315-19 Jun 1988
Responds to Wittman's previous article on counseling and marketing by discussing concerns about two of Wittman's purposes for use of marketing: improved services in consumers and economic survival of counseling profession. Agrees that counseling profession needs to understand basic marketing principles used by business and health care industry; disagrees that counselor educators teach marketing as method of planning. (NB)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A