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ERIC Number: EJ379017
Record Type: CIJE
Publication Date: 1988
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Marketing the Dental School: Response to Inquiries from Prospective Students.
Smith, Judith C.; And Others
Journal of Dental Education, v52 n9 p513-15 Sep 1988
A letter sent to 58 dental schools asking for entrance applications and information typically sent to applicants elicited information about marketing practices. Findings suggest that dental schools are not doing a good job of marketing their programs to prime prospects, not responding personally, and not reading information requests carefully. (MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A