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ERIC Number: EJ378471
Record Type: CIJE
Publication Date: 1988
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Source Credibility in Persuasive Oral Communication.
Arnold, Vanessa Dean
Journal of Education for Business, v64 n1 p43-45 Oct 1988
The author discusses persuasive communication and explores why some speakers are seen as credible sources of information while others are not. She covers several factors related to perceived credibility, including (1) sex, (2) size, (3) age, and (4) social status of the source. Methods of establishing credibility are discussed. (CH)
Publication Type: Journal Articles; Reports - General
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A