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ERIC Number: EJ377433
Record Type: Journal
Publication Date: 1988
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
"Caveat Vendor": Packaging Rhetoric for the Corporate Marketplace.
Kramer, Melinda G.
Journal of Business and Technical Communication, v2 n2 p71-77 Sep 1988
From personal experience, warns writing consultants that clients measure success by employee productivity, and that writing problems may be disguised management problems, so consultants need to carefully diagnose problems, remaining alert for organizational issues having little to do with writing deficiencies. (JAD)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
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