ERIC Number: EJ377417
Record Type: Journal
Publication Date: 1988
Reference Count: N/A
Cross-Cultural Influences on Business Communication: Applications for Teaching and Practice.
Victor, David A.
Bulletin of the Association for Business Communication, v51 n3 p8-10 Sep 1988
Describes two approaches for teaching international business communication: (1) an upper-level undergraduate international business communication course which stresses global management in the cultural context, breaking down international communication barriers, etc.; and (2) integrating elements of international business communication throughout the standard introductory undergraduate business communication course. (RAE)
Publication Type: Journal Articles; Guides - Classroom - Teacher; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A