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ERIC Number: EJ375892
Record Type: Journal
Publication Date: 1988
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Imagery Associated with Menstruation in Advertising Targeted to Adolescent Women.
Havens, Beverly; Swenson, Ingrid
Adolescence, v23 n89 p89-97 Spr 1988
Analyzed imagery in advertisements in "Seventeen" magazine for sanitary products and products for relief of menstrual symptoms, looking for recurrent themes in text, context, and tone. Found menstruation depicted as a "hygienic crisis" best managed by an effective "security system" affording protection and "peace of mind," with menstruating women depicted as dynamic, energetic, and functioning at their optimal level. (Author/KS)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A