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ERIC Number: EJ375161
Record Type: Journal
Publication Date: 1988
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
How Strategic PR Can Pay Off.
Gilley, J. Wade; Ackerman, Helen
AGB Reports, v30 n3 p9-11 May-Jun 1988
With careful public relations planning and a willingness to be involved, boards can enhance the stature of an institution. George Mason University's public relations strategy has paid off in public recognition, which has accelerated the flow of resources to the institution. (MLW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A