ERIC Number: EJ374631
Record Type: CIJE
Publication Date: 1988
Reference Count: N/A
What Is a Working Woman?
Stipp, Horst H.
American Demographics, v10 n7 p24-27,59 Jul 1988
Any audience of women contains a much higher percentage of those who consider themselves to be working women than the statistics indicate. Marketers who adhere to simplistic definitions of working women risk making mistakes in the placement of their ads and in the images of women in their messages. (JOW)
Publication Type: Journal Articles; Numerical/Quantitative Data; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Note: Available from Circulation Department, American Demographics, P.O. Box 58184, Boulder, CO 80322-8184.