ERIC Number: EJ374591
Record Type: CIJE
Publication Date: 1988
Reference Count: N/A
Marketing and Languages: An Integrative Model.
Business Education, v9 n1 p25-31 1988
A framework is proposed for an integrated course in which knowledge of a language is consciously related to the processes of interpersonal communication and the cultural aspects of marketing and negotiation. (Editor)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Note: Available from MCB University Press, Ltd., P.O. Box 10812, Birmingham, AL 35201.