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ERIC Number: EJ374559
Record Type: CIJE
Publication Date: 1988
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Entrepreneur as a Marketeer.
Kitchen, Philip
Education + Training, v30 n3 p5 May-Jun 1988
Discusses the importance of marketing to entrepreneurs. Describes five elements that should be covered in an introductory training session: market research, customer needs, profitability, training, and self-sufficiency. (JOW)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Available from MCB University Press, Ltd., P.O. Box 10812, Birmingham, AL 35201.