The Influence of Labels and Positions in Rating Scales.

Klockars, Alan J.; Yamagishi, Midori

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Peer reviewed

ERIC Number: EJ374398

Record Type: Journal

Publication Date: 1988

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The Influence of Labels and Positions in Rating Scales.

Klockars, Alan J.; Yamagishi, Midori

Journal of Educational Measurement, v25 n2 p85-96 Sum 1988

The influence of the verbal label and its scalar position in defining the meaning of the labeled position on a rating scale was studied in three forms of the scale with the labels FAIR and GOOD systematically moved. When labels and position differed in meaning, college students rated the labeled position as a compromise between the two. (SLD)

Descriptors: College Students, Rating Scales, Scaling

Publication Type: Journal Articles; Reports - Research

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Language: English

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