ERIC Number: EJ373261
Record Type: CIJE
Publication Date: 1988
Reference Count: 0
What Newspapers Say about Public Relations.
Bishop, Robert L.
Public Relations Review, v14 n2 p50-52 Sum 1988
Uses content analysis of three newspapers to determine favorable and unfavorable mentions of public relations activities. Findings indicate that public relations is equated solely with publicity, and that publicity is generally considered beneficial. (MS)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A