Ethiopian Relief: A Case Study in Failed Public Relations.

Chapel, Gage W.

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Peer reviewed

ERIC Number: EJ373258

Record Type: Journal

Publication Date: 1988

Pages: N/A

Abstractor: N/A

ISBN: N/A

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Ethiopian Relief: A Case Study in Failed Public Relations.

Chapel, Gage W.

Public Relations Review, v14 n2 p22-32 Sum 1988

Examines how InterAid, a private-sector relief agency, responded to the false charge that it had misappropriated $20 million purportedly raised for Ethiopian famine relief. Suggests that it was not primarily negative reporting that retarded the strength of InterAid, but InterAid's inability to demonstrate shared common interests with its primary publics. (MS)

Descriptors: Case Studies, Crisis Management, Financial Problems, Fund Raising, Nonprofit Organizations, Organizational Change, Organizational Effectiveness, Private Financial Support, Public Relations

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: Ethiopia

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Author Affiliations: N/A