Client Contacts Improve Quality of Copywriting.

McCann, Guy

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Peer reviewed

ERIC Number: EJ373213

Record Type: Journal

Publication Date: 1988

Pages: N/A

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Client Contacts Improve Quality of Copywriting.

McCann, Guy

Journalism Educator, v43 n2 p108-09 Sum 1988

Discusses the advantages of using real-life clients for class assignments in copywriting courses. Presents suggestions for client sources and identifies possible problems which may be encountered. (MM)

Descriptors: Advertising, Course Content, Field Experience Programs, Higher Education, Journalism, Journalism Education, Student Experience

Publication Type: Journal Articles; Reports - Evaluative

Education Level: N/A

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Language: English

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