ERIC Number: EJ373178
Record Type: CIJE
Publication Date: 1988
Reference Count: 0
Compliance-Gaining Message-Selection: What Is Our Dependent Variable?
Dillard, James Price.
Communication Monographs, v55 n2 p162-83 Jun 1988
Reports on two studies, retrodictive correspondence and predictive correspondence, conducted to examine three approaches to data analysis generally adopted by compliance-gaining message-selection researchers. Indicates that only one shows a correspondence with actual compliance-gaining message behavior. (JK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A