ERIC Number: EJ371620
Record Type: Journal
Publication Date: 1987
Reference Count: N/A
The Measurement, Analysis and Implementation of a Corporate Image Program: The Case of a Psychiatric Hospital.
Elbeck, Matt A.; Buchanan, Gary W.
Administration in Mental Health, v15 n2 p73-90 Win 1987
Measured a psychiatric hospital's image, using qualitative and quantitative methods. Used data from the consumer public to illustrate the development and implementation of an image program stressing multi-public awareness, preference and utilization of the hospital's services vis-a-vis the hospital's mission statement. This study demonstrated environmental congruency, with image measurement tools developed from the publics themselves. (Author/KS)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Canada