ERIC Number: EJ371522
Record Type: CIJE
Publication Date: 1988
Reference Count: 0
Determinant Behavior Characteristics of Older Consumers.
Tongren, Hale N.
Journal of Consumer Affairs, v22 n1 p136-57 Sum 1988
The behavior variables in 67 studies of marketing and consumer behavior were analyzed; significant variables relevant to satisfying the needs of older consumers were identified. Meta analysis revealed such factors as price consciousness, use of information sources, habituated shopping, and age-related concerns useful in predicting the consumer behavior of older adults. (SK)
Publication Type: Journal Articles; Information Analyses
Education Level: N/A
Authoring Institution: N/A
Note: Available from American Council on Consumer Interests, 240 Stanley Hall, University of Missouri, Columbia, MO 65211.