ERIC Number: EJ371469
Record Type: CIJE
Publication Date: 1988
Reference Count: 0
Women's Role Portrayals in Magazine Advertising: 1958-1983.
Sullivan, Gary L.; O'Connor, P. J.
Sex Roles, v18 n3-4 p181-88 Feb 1988
A content analysis of general interest magazine advertisements in 1983 was compared to advertisements during 1958 and 1970. Some sexist stereotypes have decreased in these periodicals. The advertisements from 1983 more accurately reflect the true diversity of women's social and occupational roles than do those of earlier time periods. (VM)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A