ERIC Number: EJ370916
Record Type: CIJE
Publication Date: 1988
Reference Count: N/A
How to Develop a Marketing Strategy for Your Center.
Thorne, George F.
Child Care Information Exchange, n51 p11-14 May 1988
Discusses basic principles of marketing (referred to as the six p's: product, pricing, point of sale, people, promotion, and positioning) and shows how they can be applied to the marketing of day care centers. (SKC)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A