ERIC Number: EJ370197
Record Type: CIJE
Publication Date: 1988
Reference Count: 0
Advertising Practices to Improve School-Community Relations.
Pfeiffer, Isobel L.; Dunlap, Jane B.
NASSP Bulletin, v72 n506 p14-17 Mar 1988
Given that schools are essential for economic development in most geographical areas, school systems must develop effective community relationships and learn how to market their "product" by using five basic advertising concepts: primacy of product, uniqueness, identification, timeliness, and price. (MLH)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A