ERIC Number: EJ370166
Record Type: Journal
Publication Date: 1987
Reference Count: N/A
The Persuasive Effects of Delaying Identification of High- and Low-Credibility Communicators: A Meta-Analytic Review.
O'Keefe, Daniel J.
Central States Speech Journal, v38 n2 p63-72 Sum 1987
Reviews research concerning the role played by variations in the timing of communicator identification as one aspect of the effect that communicator credibility has on persuasive communication. Claims that variations in the timing of the identification of the source of a persuasive communication can produce substantial differences in persuasive outcomes. (MM)
Publication Type: Journal Articles; Information Analyses
Education Level: N/A
Authoring Institution: N/A