Peer reviewedERIC Number: EJ370129
Record Type: Journal
Publication Date: 1987
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Impact of Radio Ads on New Mexico Mayoral Races.
McCleneghan, J. Sean
Journalism Quarterly, v64 n2-3 p590-93 Sum-Fall 1987
Compares local radio advertising with small daily and weekly newspapers in influencing the outcome of 11 New Mexico mayoral races in 1986. Reports that the 11 winning mayoral candidates paid attention to radio political advertising in their media mix. (MM)
Descriptors: Advertising, Comparative Analysis, Elections, Mass Media Effects, Newspapers, Political Campaigns, Radio
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: New Mexico
Grant or Contract Numbers: N/A
Author Affiliations: N/A
