Peer reviewedERIC Number: EJ370114
Record Type: Journal
Publication Date: 1987
Pages: N/A
Abstractor: N/A
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Available Date: N/A
How Anchors, Reporters and Newsmakers Affect Recall and Evaluation of Stories.
Burriss, Larry L.
Journalism Quarterly, v64 n2-3 p514-19,532 Sum-Fall 1987
Examines how changes in the method of news story presentation affect information recall and viewer evaluation. States that, as story complexity increased (in terms of production elements), overall recall decreased significantly. In addition, as story complexity decreased, positive evaluations of the story increased. (MM)
Descriptors: Audience Analysis, Journalism, Mass Media Effects, Recall (Psychology), Television Viewing
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
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Language: English
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