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ERIC Number: EJ368843
Record Type: CIJE
Publication Date: 1988
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Face It: P.R. Pablum Fools None of the People None of the Time.
Thurman, William
American School Board Journal, v175 n3 p34 Mar 1988
School boards' public relations efforts should be based on honesty and a clear examination of the issues, rather than self-serving generalizations that mask problems. Seven "C's" of public relations are discussed: credibility, context, content, clarity, continuity, channels, and capability of audience. (TE)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: Policymakers
Language: English
Sponsor: N/A
Authoring Institution: N/A