Rumor as Communication: A Contextualist Approach.

Rosnow, Ralph L.

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Peer reviewed

ERIC Number: EJ368706

Record Type: Journal

Publication Date: 1988

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Rumor as Communication: A Contextualist Approach.

Rosnow, Ralph L.

Journal of Communication, v38 n1 p12-28 Win 1988

Elucidates the nature of rumor and its major predictors--personal anxiety, general uncertainty, credulity, and topical importance--from a contextual perspective. Discusses how these factors affect and predict rumor generation and transmission, and presents five general principles of rumor management. (MM)

Descriptors: Anxiety, Communication (Thought Transfer), Group Dynamics, Information Dissemination, Psychological Patterns, Public Opinion, Public Relations, Social Attitudes

Publication Type: Journal Articles; Opinion Papers; Speeches/Meeting Papers

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Language: English

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