ERIC Number: EJ368690
Record Type: Journal
Publication Date: 1988
Reference Count: N/A
Disentangling Antecedents of Audience Exposure Levels: Extending Expectancy-Value Analyses of Gratifications Sought from Television News.
Babrow, Austin S.; Swanson, David L.
Communication Monographs, v55 n1 p1-21 Mar 1988
Extends previous applications of expectancy-value theory to gratifications research in a study of student exposure to television news. Findings suggest that expectancy-value and gratification-seeking orientations are highly related but distinctly different judgments. Discusses issues in research on emotion-cognition and problems in attitude scaling. (MM)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A