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ERIC Number: EJ368378
Record Type: CIJE
Publication Date: 1987
Pages: N/A
Abstractor: N/A
Reference Count: N/A
Identifying Product Attributes for Marketing Education Product Design: Implications for the Marketing of Marketing Education.
Stone, James R., III
Marketing Educators' Journal, v13 n1 p46-62 Fall 1987
A study identified important attributes of secondary and postsecondary marketing programs as perceived by five market segments: employers of marketing students, businesses not employing marketing students, high school marketing graduates, postsecondary marketing graduates, and current postsecondary students. The second segment differed in perceived value of two-year programs and importance of the instructor. (SK)
Publication Type: Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A