ERIC Number: EJ368375
Record Type: CIJE
Publication Date: 1987
Reference Count: N/A
Contributions of Marketing Education to Business and Society: An Analysis of the Literature.
Stone, James R., III
Marketing Educators' Journal, v13 n1 p13-22 Fall 1987
The contributions of marketing education programs to business and society were analyzed and considered from the perspective of human capital theory and social attainment theory. It was concluded that such programs are a nexus for vocational education and the labor market. (JOW)
Publication Type: Journal Articles; Information Analyses
Education Level: N/A
Authoring Institution: N/A
Note: Available from the Marketing Education Association, 1908 Association Drive, Reston, VA 22091. For a related article, see CE 518 867.