ERIC Number: EJ368374
Record Type: CIJE
Publication Date: 1987
Reference Count: N/A
Contributions of Marketing Education to Business and Society: A Philosophical and Theoretical Perspective.
Stone, James R., III
Marketing Educators' Journal, v13 n1 p2-12 Fall 1987
The intent of this study was to develop philosophical and theoretical perspectives appropriate to an analysis of the contributions of marketing education to business and society. This article describes the theoretical and methodological framework for the analysis presented in CE 518 868. (JOW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Available from the Marketing Education Association, 1908 Association Drive, Reston, VA 22091. For a related article, see CE 518 868.