ERIC Number: EJ365852
Record Type: Journal
Publication Date: 1987
Reference Count: N/A
The Pursuit of Multiple Objectives in Face-to-Face Persuasive Interactions: Effects of Construct Differentiation of Message Organization.
O'Keefe, Barbara J.; Shepherd, Gregory J.
Communication Monographs, v54 n4 p396-419 Dec 1987
Develops a system for analyzing the management of multiple communicative goals in interpersonal arguments that classifies messages in terms of (1) communicative role of the message producer, (2) position taken toward the issue on the floor, (3) explicitness with which conflict is acknowledged, and (4) manner in which subsidiary communicative goals of face protection and interaction maintenance are managed. (NKA)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A