ERIC Number: EJ363891
Record Type: CIJE
Publication Date: 1987
Student Recruitment: A Market Research Primer.
Moore, Richard W.
New Directions for Community Colleges, n60 p61-73 Win 1987
Illustrates how proprietary schools and community colleges have used market research techniques to identify marketing problems, determine student characteristics, measure market penetration, understand market position vis-a-vis the competition, and assess applicants' perceptions. (AYC)
Descriptors: Community Colleges, Information Dissemination, Institutional Research, Marketing, Needs Assessment, Proprietary Schools, Student Recruitment, Two Year Colleges
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Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A