ERIC Number: EJ363882
Record Type: CIJE
Publication Date: 1987
Reference Count: 0
"Service Wars": The Race to Be the Best in Product Service.
Knox, Robert J.; Lorenzo, Albert L.
Community Services Catalyst, v17 n4 p13-18 Fall 1987
Predicts that the ability to have a product repaired quickly, correctly, and at a reasonable cost will soon become the key to sales success. Describes the unusual features of the "Chrysler Dealer Apprentice Program," a four-year education/work experience program designed to train automotive repair technicians for employment at Chrysler dealerships. (DMM)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A