ERIC Number: EJ363840
Record Type: CIJE
Publication Date: 1987
Reference Count: N/A
The Systematic Process of Motivational Design.
Keller, John M.
Performance and Instruction, v26 n9-10 p1-8 Nov-Dec 1987
Motivational design, a major component of the ARCS (Attention, Relevance, Confidence, Satisfaction) model that describes how to understand the motivation to learn, is described in this second article of a two-part series. Topics addressed include audience analysis; motivational objectives, measures, and motivational strategy design; and integration of motivational design and instructional design. (LRW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A