ERIC Number: EJ362588
Record Type: CIJE
Publication Date: 1987
Reference Count: N/A
Keeping Your Cool.
Miller, Kay; Baxter, Michael J.
Currents, v13 n10 p22-25 Nov-Dec 1987
With increased media scrutiny has come the need for better public relations in higher education. Some rules and practices for crisis communications are presented, including: make sure the staff speaks one language, review what can and cannot be said, help reporters out, treat reporters fairly, be accessible, etc. (MLW)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A