ERIC Number: EJ362530
Record Type: Journal
Publication Date: 1987
Reference Count: N/A
Market Segmentation in Higher Education: A Case Study.
Muffo, John A.
Journal of Student Financial Aid, v17 n3 p31-40 Fall 1987
A survey of applicants accepted by a major research university found that among the most sought-after applicants, academic scholarships and other forms of forms of financial aid were more likely to have influenced college choice, putting the institution with minimal non-need-based financial aid at a competitive disadvantage. (MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A