ERIC Number: EJ360480
Record Type: CIJE
Publication Date: 1987
Reference Count: 0
The Use of Marketing Techniques to Facilitate Acceptance of Parent Education Programs: A Case Example.
Levant, Ronald F.
Family Relations, v36 n3 p246-51 Jul 1987
Presents case example to illustrate use of market assessment to inform the marketing of preventive parenting programs for fathers, working parents, single parents, and stepparents. Discusses results from survey of 300 parents in terms of how findings can be used in marketing areas of product, price, place, and promotion. (Author/NB)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A