ERIC Number: EJ360374
Record Type: CIJE
Publication Date: 1987
Reference Count: 0
Consumer Opinion Surveys and Sales Leakage Data: Effective Community Development Tools.
Fisher, Dennis U.; Woods, Mike D.
Journal of the Community Development Society, v18 n2 p69-80 1987
The authors discuss a consumer opinion survey that analyzes local service and retail business activity. The survey identifies where consumers shop and why. Findings provide community development practitioners with information to develop educational programs involving local business management. (Author/CH)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A