ERIC Number: EJ360286
Record Type: CIJE
Publication Date: 1987
Reference Count: 0
Positioning an Interactive Telecourse in Business.
Garland, Barbara C.; Schwinghammer, JoAnn K. L.
Journal of Education for Business, v63 n2 p57-62 Nov 1987
The authors describe pedagogical techniques based on one and a half years of planning and executing the introduction of a graduate marketing management telecourse. They focus on issues of positioning strategy that arose during the introduction and on the pedagogical techniques that were used to handle them. (CH)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A