ERIC Number: EJ360224
Record Type: CIJE
Publication Date: 1987
Reference Count: 0
Television Commercials and the Management of Spoiled Identity.
Davis, Richard A.
Western Journal of Black Studies, v11 n2 p59-63 Sum 1987
This paper investigates visible stigmas which make people unacceptable in terms of societal values. Many of these values are presented in television commercials. A content analysis of commercials shows that about 26% of them are stigma-oriented but they are not especially directed toward minority audiences. (VM)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A