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ERIC Number: EJ360224
Record Type: CIJE
Publication Date: 1987
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Television Commercials and the Management of Spoiled Identity.
Davis, Richard A.
Western Journal of Black Studies, v11 n2 p59-63 Sum 1987
This paper investigates visible stigmas which make people unacceptable in terms of societal values. Many of these values are presented in television commercials. A content analysis of commercials shows that about 26% of them are stigma-oriented but they are not especially directed toward minority audiences. (VM)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A